Beyond Labels: The Rise of Gender-Neutral Fragrance

Forget the his and hers aisles. The smart money in scent is on what works for you. The rise of gender-neutral fragrance isn't a trend; it's a demand for authenticity. People want scents that connect with them, not outdated marketing.

Ditching the Gender Games:

The old rules were simple: woods and spice for guys, flowers and sugar for women. It was a lazy way to sell perfume. The truth? Great scent has no gender. It's about the blend, the impact, the way it makes you feel.

What Makes a Scent Neutral?

These aren't watered-down compromises. They're often built on:

Balanced Notes: Smart combinations that aren't leaning hard one way or the other. Think citrus with woods, or spice with a hint of something softer.

Quality Ingredients: Letting the natural complexity of good ingredients speak for itself.

Evocative Concepts: Focusing on feelings, places, or ideas, not outdated gender roles.

Clean Presentation: Packaging that doesn't scream "him" or "her."

Why the Shift? Common Sense.

People are tired of being told what to like. They want to choose based on what resonates. Plus, sharing scents is a damn good way to connect.

Persons of Interest: Scent on Your Terms

At Persons of Interest, we’re not playing those old games. Our fragrances are built for individuals with their own damn minds.

Take Buried Past – it’s not for a type, it’s for a feeling. Same goes for the straightforward impact of Beyond The Pines and the undeniable edge of Sex & Cigarettes. You want presence? That’s Status. Intrigue? Try Havana Conference or the confident air of Suite 1742.

Energy? Supernova. Depth? Tabac Noir. Duality? Two Wolves. Even Untitled dares you to define it yourself. And for something different, there's Vanilla Krush and the distinct character of Crybaby. Want to explore the range? The Discovery Kit lets you decide what works for you, no labels attached.

The rise of gender-neutral fragrance isn't a trend; it's a return to common sense. It’s about choosing what you like, pure and simple. At Persons of Interest, we offer scents for individuals. Find yours.